About

"I heard Erica on other podcasts and insisted that my producer book her as soon as possible so I might interview her. I was immediately taken with her broad life experience and her honest and accurate appraisals of some of the most important issues facing us today.  Erica is insightful and delivers a clear perspective steeped in direct observation.  Erica is an asset and delivers information in easily digestible manner.  And of course her financial philosophies if adopted could help many." -Dr. Drew Pinsky

Erica Sandberg is the nation’s top consumer finance expert and freelance journalist. Her work is published in a wide variety of outlets, including U.S. News & World Report, Experian, and CardRates. Her Small Business Credit Profile column appears in CreditCards.com and she served as editor-at-large for Credit Card Guide. The San Francisco Chronicle selected Erica to pen her astute observations about economics and urban living for SFGate’s City Brights section.

An experienced TV and radio media host, Erica has led many financial programs, including Adventures in Money and her new video podcast, Making it in San Francisco, which airs every Tuesday on KRON-4. She has been a guest on virtually every national news show, from Fox to CNN.

Erica’s groundbreaking book, Expecting Money: The Essential Financial Plan for New and Growing Families was first released in 2008 to great acclaim, and the 2017 edition is out now.

As an in-demand spokesperson and influencer, Erica partners with some of the finest companies, organizations, and products in the U.S., including Western Union, the Better Business Bureau, Michael Minna Restaurant Group, Chase Card Services, Assurant Solutions, and Learning Resources. She conveys the message effectively while never sacrificing the highest journalistic standards. With over 15 years in money education, Erica is a powerful, credible voice.

Background and foreground: Erica began her career at Consumer Credit Counseling Service of San Francisco as a budget and debt counselor, and ended as the company's chief public relations contact, where she got her start on TV and radio. Today she is an amateur ballerina and hockey player, and is always available for a laugh and crash on the dance floor or ice.